ROLE: UX DESIGNER CLIENT: Crossfit volition DURATION: 6 MONTHS
CrossFit Volition uses their website to increase brand presence, as well as a place for new members and existing members to find information about their business. I was hired to redesign the website to increase usability and increase conversion rates. CrossFit can be intimidating to start and the website should help ease some of those concerns by making all necessary information easily accessible.
The client was having usability issues with their existing website. New members reported having trouble contacting staff and existing members reported that they no longer use the website for information because it is too difficult to navigate. As a result, staff members have resorted to using their Facebook page to update members about events and changes to schedule.
A redesign of their website with a focus on contact page and membership information page. Recommendations were made based on results from qualitative and quantitative usability tests.