TIFFANY TAM

Hi, I am Tiffany!

I am a design thinker, UX advocate,
illustrator and creative problem solver.

 
 
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Portal

Hulu

Hulu is a leading premium streaming service that offers live and on-demand TV and movies. We were tasked with redesigning an internal tool that would help viewer experience advocates be more efficient with helping Hulu customers. As a team, we designed a tool that goes beyond "doing more" or "finishing tasks". The difference is something we talk about as "Whole Human" where we account for and consider the person at the center of the work and organization. Building software that supports productivity is about more than task flow efficiency, it is also about how people think, learn, and feel.

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Mobile Application

HanaHaus

HanaHaus is a shared workspace for entrepreneurs, artists, designers, thinkers, students, and writers. The reservation process was not intuitive for frequent users. I pitched a mobile app with a focus on the reservation system to facilitate the reservation process for frequent users. I conducted a competitive analysis, heuristic evaluations, and usability tests to help guide my decisions when it came to the design of the HanaHaus mobile app.

 
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Desktop

CrossFit Volition

CrossFit Volition is a fitness organization who needed to redesign their website to increase conversion rate. After a heuristic analysis of the existing website, multiple usability issues were discovered. I proceeded to redesign the website after conducting fieldsite observations, interviews, qualitative and quantitative usability tests.

 
 
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Mobile app

Vault

Vault is a closet cataloguing mobile application that helps users plan outfits for everyday of the week. Surveys have shown that 49% of females reported feeling self-conscious about repeating outfits at work. Studies have also shown that dressing professionally increases abstract thinking and influences cognition broadly. Vault hopes to not only reduce the stress users feel when planning their looks but also hopes to be a part of making users feel great about themselves.

 
 
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